Category Purchasing Strategies

Nov 22 2025

“DARK PATTERNS” COSTING TRAVELERS MONEY

Dark patterns are deceptive tactics that manipulate airline customers into paying more than they plan. These psychological tricks can result in a traveler having higher costs as much as double.

These manipulation techniques can occur at various stages of the booking process and include:

  • False scarcity may appear as “Only 2 seats left” to create artificial urgency for higher-priced fare options. Making a quick decision does not allow time to compare prices.
  • Artificial urgency with countdown timers ticking to imply that you only have a few minutes to guarantee your fare or finalize your booking.
  • Fake social pop-ups manipulate you to think that many other travelers are currently considering the same flight. This tactic implies that if you don’t book soon, someone else will take the available seat.
  • Aggressive pop-ups involve prompts at checkout that push upgrades with a prominent, visually appealing button. Remember, the option you initially selected is probably perfectly suitable for your needs. 
  • Bait-and-switch pricing starts with an attractive “bargain fare” without details related to airline, flight times, or restrictions. After you make payment, you realize the schedule or restrictions are no bargain. 
  • FUD (fear, uncertainty, doubt) warnings are created with intimidating red boxes to make the least expensive fares sound terrible. The fear-mongering notes point out restrictions and inconvenience to create anxiety and encourage paying extra to avoid the imagined hassles. 
  • Forced choice prompts require that you clearly accept or decline add-ons like travel insurance.  A hurried traveler may click “yes” to quickly move forward resulting in an unexpected higher cost.

Actions that can help to avoid these deceptive tactics that result in higher costs include:

  • Browsing in “incognito mode” to prevent an airline from tracking your search history and possibly raising prices based on your interest for a specific flight.  
  • Refreshing your search results to clear any fake warnings and timers.
  • Using “meta-search” engines (such as Skyscanner, Kayak, Google Flights) for obtaining fare information without upsells and manipulation tactics.
  • Checking-in online later in the process when better seats might be available for no upcharge.
  • Reviewing the total cost, not just the basic fare, to make sure the bottom line (after fees and taxes) is still the best deal.

For additional information on travel dark patterns, click here.

Teaching Suggestions

  • Have students talk to others or use AI to obtain suggestions for getting the best airfares and bargains when buying other goods and services.
  • Have students create a podcast with tips to warn others of deceptive tactics that can result in paying higher airfares.

Discussion Questions 

  1. What tactics discussed in this article have you observed or experienced when making an online purchase?
  2. Describe actions a person might take to avoid deceptive online marketing tactics.
Sep 13 2025

Ways to save money on home insurance

Did your homeowner’s premium go up? Use these tips to see if you can get a lower rate.

  1. Shop around

Insurance companies charge different rates, and your company might have raised your rates.

You can shop around for a better price. Get sample rates at HelpInsure.com. Then contact the companies you’re interested in and use these tips.

Learn more: How to shop smart for home insurance (checklist)

2. Ask about discounts

Make sure you’re getting all the discounts you qualify for. Ask your insurance company if it offers discounts for:

  • Having a monitored burglar or fire alarm system.
  • Having other policies with the same company (like auto, home, life, etc.).
  • Not filing any claims for three straight years.

Learn more: Lower your home insurance cost by asking for discounts

3. Look at your deductible

Choosing a policy with a higher deductible can lower your premium. But remember that a higher deductible means you might have to pay more out-of-pocket if you have a claim. How much can you afford to pay if your home is damaged?

Remember: A good price is only a bargain if you also get good service. Call your State Department of Insurance  to check a company’s complaint record before buying a policy.

 For more information, go to:

Ways to save money on home insurance

Teaching Suggestions:

  • Have students suggest methods of determining how to save money on home insurance.  Also, ask for actions that can be taken to achieve the goals.
  • Have students create a system for starting and updating a home inventory.

Discussion Questions:

  1. When does a family or individual know they have enough home insurance?
  2. What type of insurance coverage is more important, property or liability?  Explain
Dec 7 2024

RENT-TO-OWN A CAR

For people who can’t qualify for a conventional auto loan or leasing, rent-to-own may be an option. This financing plan allows a person to rent a car with a portion of the payment going toward the purchase of the vehicle. 

The main benefits of a rent-to-own program for buying a car are no credit checks along with the opportunity to own the vehicle at the end of the rental term.  However, several drawbacks of this car-buying option usually include:

  • a higher total cost for the vehicle than for other used cars because of mark-ups for paying over time
  • requirement of a down payment
  • no warranty on the vehicle
  • more frequent payments, usually weekly or bi-weekly instead of monthly; this increases the chance of a late payment
  • may be charged a fee for late payments
  • ownership does not occur until payments are completed

Also beware of an early termination fee, which may be in the rent-to-own contract. If the car needs many repairs before the completion of payments, you might decide to end the rental. This action might result in loss of your down payment and other charges. 

Another option for a person with a poor credit history is a subprime loan; however, this would have a higher rate and result in paying several thousand dollars more in interest over the loan term. Instead of a rent-to-own car deal, become a credit union member, which may allow you to obtain an auto loan at a more favorable interest rate.  

For additional information on rent-to-own car programs, click here.

Teaching Suggestions

  • Have students talk to others to learn about actions they took to finance the purchase of a car.
  • Have students research current rates for financing a car purchase.

Discussion Questions 

  1. Why might a person avoid using a rent-to-own car buying option?
  2. Describe actions for avoiding a rent-to-own car buying option.   
Apr 29 2023

ARE YOU BEING TRICKED INTO BUYING?

Retailing and marketing strategies are designed to encourage you to spend more than you plan. You can avoid these tactics by being aware of the tricks used to make you buy.

  • “5 for $5” implies that you must buy five to get the deal. However, you most likely can buy one for $1.
  • Taller, narrower packages are often viewed as holding more product. Be sure to check the actual weight. Also beware of smaller packages for the same price as before, or even higher.
  • “Up to 50% off” usually means many items in the store are being sold for a discount of less than 50 percent.
  • “A small $5 fee,” instead of “A $5 fee,” may influence you into thinking that is more reasonable than it really is. Also beware of prices that exclude shipping and taxes.
  • Rebates attract customers, but not everyone submits the needed paperwork to receive the refund.
  • Many prices end in 9 to create the impression of a lower price.
  • Beware of promotions that emphasize low payment; be sure to calculate the total price.

Remember: items may not always be “on sale,” but they are always “for sale.”

For additional information on avoiding marketing tricks, click here.

Teaching Suggestions

  • Have students talk to others to obtain suggestions for wise buying.
  • Have students create a visual summary (slide presentation or video) with tips for wise buying.

Discussion Questions 

  1. What actions can a person take to prevent spending money unwisely?
  2. Describe actions you use to make wise buying decisions.    
Jan 11 2020

Avoiding Personal Finance Nonsense

Many personal finance reports are published with advice that may not provide the best guidance. In an effort to avoid buzzwords and troubling phrases, consider these suggestions:

  • determine who conducted the research; a company may sponsor a study that lacks the rigor of academic or government researchers.
  • be wary of research that reports feelings or predictions rather than actual behaviors and actions of respondents.
  • consider the number of people in the study and how the respondents were selected.
  • avoid generalizations that about a certain age group, such as Millennials, Baby Boomers, or Generation X.

Don’t revise your money management activities based on some survey or research report. If your current actions are working, then you are on the correct path.

For additional information on avoiding personal finance nonsense, click here.

Teaching Suggestions

  • Have students conduct online research to locate a recent personal finance study to evaluate the validity of the advice offered in the report.
  • Have students create a video presentation reporting both valid and nonsense personal finance advice.

Discussion Questions 

  1. What problems could occur if a person uses inappropriate financial advice?
  2. In addition to the suggestions in the article, what actions might a person take to determine the validity of personal finance advice?
Dec 8 2018

Why Buy When You Can Rent?

While car ownership has been a cultural milestone in our society, this tradition is diminishing with a trend toward renting or borrowing rather than owning. This situation is partially related to fewer teenagers opting to obtain a driver’s license. Also, fewer young people are buying homes, giving preference to the flexibility of renting.

The owning of “stuff” is shifting toward “decluttering” and choosing instead to rent items as needed. A strong belief that overconsumption is putting our planet at risk is driving the rise of the sharing economy. In addition, there is a growing trust to value exchanging items with “real people” rather than buying from major companies.

In addition to Zipcar, which rents vehicles by the hour, other rental business models include:

  • Ann Taylor’s Infinite Style service that allows a person, for a $95 monthly fee, to rent up to three garments at a time.
  • SnapGoods rents cameras, power tools and home appliances, such as blenders.
  • Frankfurt airport has a service that allows travelers to store winter coats when flying to warmer climates. Other businesses are considering a service to rent cold weather clothing to travelers arriving from tropical areas.
  • Since about one-third of new vehicles are leased, Cadillac created the “Book By Cadillac” program allowing a person to exchange up to 18 vehicles a year.

The many empty stores in malls create opportunities for “swap meets” and “rental fairs” for various products, using these spaces to also build connections in the local community.

For additional information on renting instead of buying, click here.

Teaching Suggestions

  • Have students locate examples of sharing economy businesses and rental companies in your community and online.
  • Have students talk to others to obtain ideas for new types of rental businesses.

Discussion Questions 

  1. What do you believe are the benefits and drawbacks of renting instead of owning?
  2. Describe actions that might be taken to determine needs and ideas for rental businesses in a community.

 

Sep 29 2018

Receipt Savings Trick

It’s possible to add $500 or $1,000 to your savings with a simple action. Clark.com suggests using store receipts to save for the future. Many retailers display a “You Saved” amount on a receipt for items on sale and store discounts. By putting this amount in a savings account you can avoid spending the “saved” money on other items.

Collecting receipts in an envelope or box, or scanning them to an app, can also help analyze buying habits to make wiser purchases in the future and not make as many trips to the store. This action can result in an extra amount each month added to your savings. This money can be added to your emergency fund or retirement account.

For additional information on the receipt savings trick, click here.

Teaching Suggestions

  • Have students locate examples of receipts that show “amount saved.”
  • Have students talk to others to obtain ideas for methods for building a person’s savings account.

Discussion Questions 

  1. What do you believe are the benefits and drawbacks of using this system?
  2. Describe other actions that might be taken to motivate you and others to build your savings?
Dec 2 2017

Teaching Money Skills to Children

Youngsters learn money management attitudes and behaviors by watching family members and others. To help guide their financial literacy development, involve children in the shopping process using these steps:

  1. Have children help in the creation of the shopping list. Sit down together with paper or an app to list what you need. Talk through your list with your kids noting items that are low on in the household as well as things bought regularly. Have children check cabinets and refrigerator to determine things they use.
  2. While making your list, talk about a budget. Explain the need to keep track of how much is spent on groceries so there is enough money for household expenses. Make clear that a grocery list helps make sure you don’t overspend.
  3. Talk while shopping to explain brands you prefer and how sale prices or coupons might affect purchases. Also communicate why you choose certain stores for your shopping.  As you select items explain why you’re buying that one instead of a similar item.  Older children can be asked to comparison shop among different brands.
  4. While shopping, refer back to your budget. This will help you decide to buy an item now or wait until a later time.
  5. Provide explanations of buying choices. To avoid surprises, estimate your total before going to the cash register. Also explain different payment methods, such as a debit card, which subtracts money from your bank account right away.

Discussion of various decision-making elements will help kids learn shopping and money management skills they will need.  Thinking out loud can clarify what you’re doing and why when in the store, paying bills, or shopping online.

For additional information on teaching money skills to children, go to:

Grocery Shopping Tips

Money skills, by age.

Teaching Suggestions

  • Have students visit stores and explain to friends why they buy certain items and brands.
  • Have students create a visual presentation (using computer software or a poster) to communicate learning experiences for teaching wise buying to others.

 Discussion Questions 

  1. What experiences did you have growing up that helped you learn financial literacy and wise money management skills?
  2. Describe other methods that might be used to teach shopping and money management skills to young people and others who might lack these abilities.
Aug 26 2017

Vending Machines for Cars?

Believe it or not, you can buy a car from a vending machine.  Carvana has created an eight-story high glass structure holding 30 cars. The online auto retailer opened its first vehicle vending machine in Nashville, Tennessee, and also has locations in Austin, Houston, and San Antonio, Texas. Payment, financing, and trade-ins are arranged online.  Free delivery is offered in the areas served.  However, buyers have the option of receiving an oversized Carvana coin to drop in a slot to automatically move the car to the delivery bay ready to drive.

For additional information on Carvana, click here.

Teaching Suggestions

  • Have students search for a website or app related to car buying services that was not available a few years ago.
  • Have students talk with others about their car buying experiences. Ask students to propose an app or website that would improve car buying activities.

Discussion Questions 

  1. What benefits are associated with this type of motor vehicle buying process?
  2. Describe common mistakes people might make when buying a motor vehicle?
May 28 2016

Ways to Reduce Environmental Impact and Save Money

To save money and help improve the environment, 20SomethingFinance.com suggests that you:

  • grow your own food and buy from local sources.
  • replace meat in meals with beans and vegetables.
  • bring your own containers to buy bulk items.
  • use refillable drink bottles.
  • ride a bike instead of driving.
  • use a low-flow showerhead.
  • sell items not being used; buy used items instead of new.

For additional information on saving the environment and money, click here.

Teaching Suggestions

  • Have students ask people to describe environmental-saving actions commonly used.
  • Have students create a promotional plan to create awareness of money-saving actions that are also environmental friendly.

Discussion Questions 

  1. What are benefits and drawbacks of environmental-saving actions?
  2. What factors might be considered when taking actions that save money and improve the environment?