The Federal Trade Commission  (FTC) has filed a lawsuit against an online business opportunity scheme that it alleges has falsely claimed its “cutting edge” AI-powered tools would help consumers quickly earn thousands of dollars a month in passive income by opening online storefronts. According to the complaint, the scheme has defrauded consumers of at least $25 million.

The scheme is run by William Basta and Kenneth Leung, and it has operated under a number of different names since 2021, including Ascend Ecom, Ascend Ecommerce, Ascend CapVentures, ACV Partners, ACV, Accelerated eCom Ventures, Ethix Capital by Ascend, and ACV Nexus.

According to the FTC’s complaint, the operators of the scheme charge consumers tens of thousands of dollars to start online stores on ecommerce platforms such as Amazon, Walmart, Etsy, and TikTok, while also requiring them to spend tens of thousands more on inventory. Ascend’s advertising content claimed the company was a leader in ecommerce, using proprietary software and artificial intelligence to maximize clients’ business success.

The complaint notes that, while Ascend promises consumers it will create stores producing five-figure monthly income by the second year, for nearly all consumers, the promised gains never materialize, and consumers are left with depleted bank accounts and hefty credit card bills. The complaint alleges that Ascend received numerous complaints from consumers, pressured consumers to modify or delete negative reviews of Ascend, frequently failed to honor their “guaranteed buyback,” and unlawfully threatened to withhold the supposed “guaranteed buyback” for those who left negative reviews of the company online.

As a result of the FTC’s complaint, a federal court issued an order temporarily halting the scheme and placing it under the control of a receiver. The FTC’s case against the scheme is ongoing and will be decided by a federal court.

The Commission vote authorizing the staff to file the complaint was 5-0. The complaint was filed in the U.S. District Court for the Central District of California.

For more information, go to:

FTC Announces Crackdown on Deceptive AI Claims and Schemes | Federal Trade Commission

Teaching Suggestions:

• Create a list of factors to consider when investing in “passive” income business opportunities.
• Ask students to make a list of alternative methods of investing in “passive” income businesses.
• Have students recommend situations where it would be appropriate to invest in alternative investments.

Discussion Questions:

1. Why did the Federal Trade Commission file a lawsuit against Ascent Ecom?
2. Why do you think the corporate defendants use different names, such as, Ascend Capventures, ACV Nexus, Ethics Capital by Ascent, etc.?
3. Does Ascend Ecom’s business opportunity seem genuine to you?  Explain your answer.